MAM
Zee appoints Devika Kawle as vice president, syndication
Content licensing veteran moves from Sony to drive global partnerships and distribution
MUMBAI: Zee Entertainment Enterprises has bolstered its content engine with the appointment of Devika Kawle as vice president, syndication, tapping a cross-functional media executive with a track record spanning content, distribution and events.
Kawle steps into the role with experience across global content syndication, licensing, acquisition and distribution, covering television and digital formats including feature films, series, sports, live channels and OTT platforms. Her remit also spans international event sales across seven global trade events, alongside hands-on work in post-production for 12 feature films and production across events and digital video.
Her career portfolio extends into marketing across ATL, BTL, digital and social media, as well as business development, client servicing, public relations and radio, underscoring a breadth that aligns with Zee’s multi-platform ambitions.
“I’m excited to announce that I’ve started a new role at Zee Entertainment Enterprises Limited as vice president – syndication. Looking forward to contributing to Zee’s incredible legacy, exploring new partnerships, and driving meaningful growth across markets. Grateful for all the support and excited for what lies ahead,” Kawle said.
Zee’s move signals a renewed push on global content partnerships and monetisation, with Kawle expected to leverage her experience in cross-cultural and cross-functional environments to scale syndication opportunities.
As streaming, television and live content converge into a high-stakes distribution battle, Zee appears to be sharpening its dealmaking bench. Kawle’s mandate is clear: widen the pipeline, deepen partnerships and turn content into currency across borders.
