iWorld
ZEE5 unveils Tamil subscription packs for Malaysia and Singapore
MUMBAI: Underscoring its strong language content offering for audiences in Malaysia and Singapore, global digital entertainment platform ZEE5 today announced the launch of special Tamil subscription packs for these markets. This will enable users in these markets to access premium Tamil content at extremely competitive prices. The ZEE5 Tamil premium packs are priced at 9.9 MYR per month in Malaysia and 6.98 SGD per month in Singapore.
Subscribers will be able to access popular shows from ZEE Tamil like Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava etc. as well as ZEE5 Originals like Sigai, Kallachirupu and America Mapillai. Also available is the upcoming Tamil original movie – D7, along with other language content dubbed in Tamil, including ZEE5’s recently launched Original, Rangbaaz.
Archana Anand, Chief Business Officer, ZEE5 Global said, “At ZEE5 we’re not just focused on offering our users the largest range of language content, but also on making it extremely easy for them to access that content through customized offerings for different markets. The introduction of the Tamil pack in Malaysia and Singapore enables viewers in these markets to access a huge bouquet of premium Tamil content, ranging from their favourite TV shows to a constantly expanding library of Originals and movies including World Digital Premieres. We’re looking forward to delighting audiences in these markets with the rollout of these new packs”
ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, Cine plays, Music, Videos and a slew of exclusive Originals, across 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. It also offers 60+ popular Live TV channels.
The App can be downloaded from Google Play Store as well as the iOS App Store and can be accessed by visiting www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV Android TV and Amazon Fire TV.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
