iWorld
Zee5 sparks love and suspense with Elumale premiere
MUMBAI: Love crosses borders, but danger follows close behind. Zee5 is all set to premiere the much-anticipated Kannada romantic thriller Elumale on 17th October, promising a heady mix of romance, suspense, and high-stakes drama.
Directed by Punit Rangaswamy and produced by Tharun Sudhir and Atlanta Nagendra, the film stars Raanna, Priyanka Achar, Jagapati Babu, Kishore, and TS Nagabharana. Set against the scenic but tense borderlands of Karnataka and Tamil Nadu, it tells the story of Harish (Raanna), a cab driver, and Revathi (Priyanka Achar), a wealthy young woman from Salem. What starts as a cross-border romance quickly spirals into a web of law enforcement, smugglers, and political intrigue, keeping viewers on the edge of their seats.
Actor Raanna said, “Harish is a simple, boy-next-door character, and playing him was deeply personal. The film has been made with heart, and I hope audiences connect with his story on Zee5.”
The digital premiere of Elumale streams exclusively on Zee5 from 17th October, where love, suspense, and thrilling twists await in equal measure.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
