GECs
Zee Telugu to relaunch on 18 May
MUMBAI: Zee Telefilms is working on a new recipe to take grip of the Telugu language market which has been traditionally under the dominance of Gemini TV and ETV Telugu.
Come 18 May Zee Telugu will adorn a a new avatar and focus on audiences that has not specifically been addressed by the other channels. The relaunch will see a shift in positioning – From the mass based general entertainment mode to an upwardly mobile and young milieu.
The new strategy will see Zee Telugu targeting the SEC ABC (15 – 34) group. Apparently, the Telugu space till date has no definite positioning from any channel, as they either offer mass based general entertainment or news based programmes. Now, Zee Telugu, with its redefinition of its TG, will try and capture a space where class programming will be offered.
“It will be a battle of “class Vs mass programming,” points out a Zee official.
The vision is to have a definite positioning that can stand apart from what is currently being offered. To add momentum to its Telugu plans, Zee had appointed former ETV hand Ajay Kumar as senior vice-president and business head in February this year.
Post Zee Telugu’s launch, the channel hopes to spruce up its channel share to about 8-10 per cent, four to six months hence. On the pogramming front, the channel is currently working with reputed content providers and hoping to gain a lot more channel share after the facelift.
If one looks at the current standing of the Telugu channel, it garners less that one per cent of channel share in the market. The leaders of the Telugu space are Gemini TV and ETV.
Zee’s other regional channels will also be a key area of focus in the days to come considering 40 per cent of viewership comes from down South.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
