MAM
Tanmaya Trivedi jumps from Meta to Spotify as director of sales
MUMBAI: In a sharp career pivot after a decade at Meta, Tanmaya Trivedi has taken charge as director of sales at Spotify. The move marks a heavyweight hire for the audio giant as it doubles down on India’s expanding digital advertising market.
Trivedi’s stint at Meta was a high-velocity run. He built and scaled verticals across tech, telco, auto, BFSI, travel, health, real estate, education and gaming, turning them into multi-million-dollar businesses. His tenure also saw him leading senior sales teams, driving strategy and shaping category growth across India.
At Spotify, Trivedi steps into a role embedded at the crossroads of music, culture and technology, aligning with the platform’s mission to connect artists with audiences at global scale.
His two-decade career spans Sony Pictures Networks India, UTV and Zee Telefilms, where he helped shape broadcast strategy, launch channels and lead revenue operations. Across roles, Trivedi has built a reputation as a sharp strategist with a knack for spotting trends, scaling categories and orchestrating high-performing teams.
With Spotify betting big on India’s creative economy, Trivedi’s playbook of brand building, GTM strategy and consultative selling is set to find a new stage, one tuned for fast beats, bold bets and big growth.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
