Blockbuster movies and fiction push Zee’s omnichannel TV strategy gains across India
India's biggest multilingual filmmaking contest heads to its grand finale, with top directors on the jury and Rs 2,00,000 prizes on the line
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
Seasoned sales leader steps up to drive growth and deepen brand ties
17th season promises melody, mischief and magic from pint-sized prodigies
