GECs
Zee Network signs on aMAP in 1-year deal
MUMBAI: Audience Measurement and Analytics (AMA), which in June 2004 announced the launch of online television ratings system Audience Map (aMap) in India, has signed on its first major client Zee Telefilms Ltd in a one year deal
As per the deal, aMap will provide rating services for the whole network.
AMA chief executive Tapan Pal claims the company is in final negotiations to sign on another six to seven broadcasters. Pal tells indiantelevision.com the announcement would come by the first half of July. Pal refused to divulge the names of these channels though.
“Discussions are in progress. The cost has been finalised. Contracts are under negotiation,” says Pal
aMAP plans to kick off its negotiations with regional channels in the next phase. Pal said the company would be targeting Southern channels first.
“First we want to install our meters in this region. We have already done the establishing survey. The marketing initiatives will begin once the meters are installed,” Pal says, adding that the South is one crucial market they have identified in India.
AMA has set up its Research & Development (R&D) centre in Ahmedabad. Pal claims that real time data at a relatively lesser price is the USP of the company. He says aMap has plans to generate predictive data in the near future.
According to the information provided by the company, aMap collects the TV viewership data from the sample homes everyday morning between 2 am and 4 am using cellular telephone technology. These reports are then immediately available on-line to subscribers through a VPN (virtual private network) connection.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
