iWorld
YuppTV introduces “Janya”, a disruptive solution in the TV industry
Mumbai: South Asian content provider YuppTv has announced the launch of Janya, a cloud-based playout solution. Janya is a disruptive solution that provides live TV and on-demand playout infrastructure in the cloud.
Janya’s cloud playout solution enables any news, entertainment, or sports broadcaster the opportunity to immediately set up channels on the cloud-based platform, accessing a larger audience without upfront capital investment, limited resources, and operations. With the evolution and growth of OTT, the Janya cloud playout solution helps broadcasters be compatible with the OTT platforms and monetise through advertising with the implementation of SCTE-35 markers.
The current market for live TV and on-demand video content is driven by hyperlocal content curated according to mass consumption. Janya addresses the hyperlocal requirements to create multiple channels with a low-cost but efficient setup.
Leveraging Janya’s multi-channel set-up and ad-monetisation capabilities, broadcasters will be able to launch channels on FAST (free ad-supported television) networks through its cloud playout infrastructure.
Janya’s cloud playout infrastructure also provides other innovative and interesting features such as interactive polls and graphics, cloud-based video editing, live debates, and live events.
Speaking on Janya’s launch, YuppTV, Janya founder & CEO Uday Reddy said, “Video content production and distribution is witnessing a transformative phase in the present age. With the introduction of a cloud-based playout, OTTs, news, sports, and entertainment channels have an opportunity like never before. Janya allows various video content providers a platform to reach out to a larger audience, leveraging its technology to cater to the hyperlocal needs of the masses, creating new avenues for revenue generation through advertisements and more, all without the hassle of upfront capital investments, enabling multi-channel opportunities for broadcasters.”
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
