Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
New monetisation tool adds local animated gifts and live stream earnings options
India–England semi-final records 65.2 million peak streams
Cricket’s biggest rivalry delivers thrilling action; India wins by six wickets, setting viewership
Live streaming the concert was a masterstroke, reports 8.3 mn views, 165 mn minutes watchtime
