Gaming
YouTube targets gamers with new website, app
MUMBAI: Looking at tapping the rapidly changing gaming world, YouTube is all set to launch a separate site, app for gaming videos.
On YouTube, gaming has spawned entirely new genres of videos, from let’s plays, walkthroughs, and speedruns to cooking and music videos. Now YouTube has built something just for gamers. Called YouTube Gaming, the site and app will keep gamers connected with games and players with videos, live streams, and the biggest community of gamers on the web—all in one place.
Slated to launch this summer, YouTube Gaming is built to be all about people’s favorite games and gamers, with more videos than anywhere else. From Asteroidsto Zelda, more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. The site will also have channels from a wide array of game publishers and YouTube creators.
YouTube Gaming has made it easy for gamers to keep with the games and channels. Gamers can add a game to their collection for quick access whenever they want to check up on the latest videos. They can also subscribe to a channel, and get a notification as soon as they start a live stream. Features such as favorites, recommendations based on favourite games and channels and specific search have also been introduced.
Since live streams bring the gaming community closer together, YouTube has put them front-and-center on the Gaming homepage.
In the coming weeks, YouTube Gaming will also launch an improved live experience that makes it simpler to broadcast gameplay to YouTube. On top of existing features like high frame rate streaming at 60fps, DVR, and automatically converting your stream into a YouTube video, the company is also redesigning its system so that one no longer needs to schedule a live event ahead of time. YouTube Gaming will also create a single link one can share for all their streams.
YouTube Gaming will be available this summer, starting in the US and UK.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
