iWorld
Yeh Family Season 3 Returns Exclusively on Amazon miniTV
Mumbai: Amazon miniTV – Amazon’s free video streaming service on the Amazon shopping app, Playstore and Fire TV, today unveiled the endearing trailer for the third season of its family drama – TVF’s Yeh Meri Family. Set in the spring of 1995, the third season promises to take audiences down a heart-warming memory lane with the Awasthi family as they bring to life the story of a typical Indian household. Looking at the world through the eyes of Rishi, (portrayed by Anngad Raaj), an 11-year-old mischievous boy with a heart as big as his dreams, this season will feature Juhi Parmar, Rajesh Kumar and Hetal Gada in pivotal roles.
As the Awasthi family navigates the intricacies of life, the trailer takes you back in time to the spring of the 90s. It evokes nostalgia for the good old days and unbreakable friendships, with every moment beautifully blending warmth, humour, and nostalgia. When waking up to the loud alarm clocks and winning over a fun banter with your sibling was your biggest flex. The trailer demonstrates how idyllic and simple life was in the era, with a close-knit family unit. It offers a preview of the show’s plot, from the playful banter between Rishi and Ritika to the persistent nagging of their parents. Focusing on realistic scenes and emotions, the trailer of Yeh Meri Family is a heartfelt journey for viewers, brimming with bittersweet memories of “kuch khatti-kuch meethi.”
Juhi Parmar, who plays the character of Neerja shared her thoughts on the series, “I believe that people nowadays are looking for relatable storylines and characters, and Yeh Meri Family is one such show that evokes a variety of emotions. Blending a compelling plot with 90s nostalgia, the show is heavy on emotions and circumstances that we have all experienced. Considering the overwhelming support, we received from viewers for the past seasons, we are thrilled to announce the third season. This season’s point of view differs from the previous seasons as it is narrated by the family’s youngest member, a 10-year-old. We hope the audience likes the show as much as we did while creating it.”
“We are thrilled to announce the highly anticipated return of ‘Yeh Meri Family’ for its third season, capturing the essence of 90s nostalgia once again. Following the tremendous success of YMF 1&2, this season dives into the enchanting world of monsoons, promising our viewers an immersive journey down memory lane. As the 13 TVF show to cross its third season milestone, ‘Yeh Meri Family’ continues to resonate with audiences, reaffirming our commitment to delivering compelling storytelling that stands the test of time,” TVF resident Vijay Koshy.
The new season of Yeh Meri Family is highly anticipated by the audience and will premiere on 4th April 2024, on Amazon miniTV exclusively for free, accessible with the click of a button on Amazon’s shopping app, Playstore, and Fire TV.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
