Sonal Kabi named director and head of marketing, Amazon Prime Video Apac & ANZ

MUMBAI: Amazon Prime Video has promoted Sonal Kabi to director and head of marketing for Apac and ANZ, expanding her remit from India to one of the company’s most diverse and fast-growing regions.

Based in Mumbai, Kabi stepped into the regional role in November 2025 after leading marketing for Prime Video India. The elevation signals Amazon’s confidence in her ability to blend big-brand thinking with local cultural nuance, a skill increasingly vital in a fragmented streaming landscape.

Kabi is no stranger to Amazon’s ecosystem. She has spent nearly six years across Prime Video and Amazon miniTV, shaping campaigns for Indian originals, global titles and emerging formats. Before her return to Amazon, she served as director of marketing at Netflix India, adding another global streaming heavyweight to her portfolio.

Her career spans entertainment, FMCG, mobility and advertising. From building brands at McDonald’s and Star TV Network to steering regional accounts at Leo Burnett and Lowe Lintas, Kabi has worked across boardrooms and creative war rooms alike. She has also handled multi-market mandates across Asia for brands such as Procter and Gamble’s Whisper, giving her deep exposure to cross-cultural marketing.

With Apac and ANZ now under her watch, Kabi will oversee marketing strategy across multiple countries, audiences and languages. It is a role that calls for scale without losing soul, and speed without losing story.

For Prime Video, the appointment strengthens its regional leadership bench. For Kabi, it marks another chapter in a career built on turning content into conversation.