iWorld
Videocon Mobile Services unveils new logo
MUMBAI: Videocon Mobile Services is now Videocon Telecom. The company which unveiled its new logo has also roped in the internationally acclaimed young Punjabi actor and singer, Gippy Grewal as its brand ambassador.
While the new logo reflects the core values of the brand, the new face reflects the aspirations of the youth. The company through these changes intends to connect with forward-looking, modern youth segment as well as extend its market presence. The brand hopes to attract youth through Gippy’s versatility, coupled with his simplistic approach.
Videocon Telecom plans to leverage its association with Gippy using various medium. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.
“Change is always good and refreshing and brings in vibrancy in the environment. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This in addition to our all new and refreshing Videocon Telecom logo reflects our core values. Together, they create a win-win situation for us,” said Videocon Telecommunications director and CEO Arvind Bali.
“Videocon group has been associated with many celebrities in the past including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh and Shruti Haasan among many others. This is yet another association that will go a long way in building our brand,” he added.
Gippy was the first and last choice for Videocon. “He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives,” informed Bali.
Gippy who is now a part of the Videocon family said, “Videocon Telecom is a very young and vibrant brand to which I can easily relate to. And this is the very reason that I didn’t have second thoughts in associating myself with the brand.”
“What I like the best about Videocon Telecom is that it always strives to delight its consumers by bringing something new. Staying true to its image of being a futuristic and progressive brand, it keeps coming up with innovative products and services benefiting the end user. I was even more delighted with this association when the company shared its future plans with me including the 4G rollout plans and ambition to come back as a PAN India player,” added Gippy.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
