UP Kabaddi League ropes in Live Your City by Fever as ticketing partner

INDIA: The Uttar Pradesh Kabaddi League (UPKL) has signed up Live Your City by Fever as its official ticketing partner for season 2, sharpening its focus on fan experience as the tournament returns to the Noida indoor stadium.

Live Your City is a brand under Fever Labs Inc, the American technology platform for discovering live culture and entertainment, which last year reached more than 300 million people across 40-plus countries. The partnership will see the platform handle end-to-end ticketing for the league, from digital purchase to stadium access.

Tickets for UPKL season 2, which begins on December 24, are priced from Rs 299 and will be available exclusively on Live Your City by Fever. The platform will offer real-time seat availability, personalised offers and structured access for brand partners, as the league seeks to convert its high-energy following into packed stands.

SJ Uplift Kabaddi chief operating officer Simran Malik said the tie-up underlines the league’s intent to deliver a reliable, large-scale experience. “Having Live Your City by Fever as our ticketing partner ensures we can manage the scale smoothly and offer fans a hassle-free way to book and attend matches,” she said.

Live Your City India general manager Sheetal Birla, said the association reflects the company’s push to deepen its presence in live sports. “This partnership allows us to bring a global, tech-led platform to a fast-growing regional league and elevate the overall entertainment experience,” she said.

The season features 69 matches, culminating in the semi-finals on January 9, 2026 and the final on January 10. Matches will be broadcast on Zee Bollywood, &Pictures HD and Anmol Cinema 2, and streamed on ZEE5.

Launched to promote indigenous sport and regional representation, UPKL features 12 city-based franchises and is operated by SJ Uplift Kabaddi, which aims to build kabaddi into a professionally managed and commercially sustainable league.