Media veteran with 18 years experience to lead monetisation and partnerships.
‘Poora UP khelega kabaddi’ charts the sport’s leap from street dust to stadium lights
Deal aims to smooth fan access as season 2 tips off in Noida from December 24
Tie-up gives the league access to 900 cinema sites as it readies for 2025 kick-off
The state-born kabaddi league gears up for a nationwide spotlight this winter
