iWorld
‘Two people who are opposite come together in this beautiful story”: Rajeev Siddhartha
Mumbai: – Amazon miniTV – Amazon’s free video streaming service recently premiered its rom-com series, Badi Heroine Banti Hai which blends romance, drama, thrill, and mystery. The series follows the journey of Kajal whose life takes a turn when she moves from her small hometown to pursue her dreams. Entangled in a murder mystery, her love life takes a captivating turn within the glamorous world of the fashion industry.
Shedding light on the different shades of his character, Rajeev Siddhartha, who has portrayed the role of ‘Advait Singhania- the heartthrob CEO’ shared, “I’m portraying a character who owns a fashion house who has one brother, and his father recently passed away. He has had a sort of disciplined upbringing and did not receive much love while growing up which has made him the man he is today. He is very guarded and closed to any kind of emotion and affection from anyone. For him, it is just his work and business. The only time you see him emotionally invested is when it comes to his younger brother, he is very fond of him and has a soft spot for him. He is a strict businessman with unwavering dedication to his goals. In his office, a minor mistake could lead to immediate firing and everyone harbors a certain fear of him. He is very much cut and dry that way.”
Adding to this, he further stated how his love interest, Kajal changes the dynamics and helps transform his character. He expressed, “Eventually thanks to Kajal’s character, we can see a change in Advait’s character arc. Two people who are opposite come together in this beautiful story.”
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and Play Store.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
