GECs
&TV to experiment with socio-mytho genre with ‘Santoshi Maa’
MUMBAI: Spreading its wings across genres, the newest Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable – &TV is all set to experiment with the socio-mythological genre. The channel will soon be launching its first series in the genre titled Santoshi Maa.
According to information available with Indiantelevision.com, the show is being produced by Rashmi Sharma Telefilms, which is known for popular fictions series like Bhagyalakshmi (&TV), Swaragini and Sasuraal Simar Ka (Colors) and Saath Nibhaana Saathiya (Star Plus).
The channel has roped in veteran actress Aruna Irani, a popular face on &TV, for the show’s promo, which aired on prime time on 28 September.
The promo features Irani as a successful superstar who has achieved fame, luxury and wealth, but is still seeking inner fulfillment and peace. The promo sees her delivering the line, “I have achieved everything in life but not satisfaction.”
In recent years, Indian television has seen many mythological series dominating the prime time on Hindi GECs. Shows like Mahabharat, Santakmochan Mahabali Hanuman, Devo Ke Dev Mahadev and Surya Putra Karn are some of the shows that have managed to grab eyeballs on the small screen. What’s more, given the popularity of the genre in India, last year also witnessed the launch of a separate channel – The Epic Channel, which airs original content in the Indian history, folklore and mythology space.
Santoshi Maa’s launch date on &TV has not yet been revealed by the channel.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
