Hollywood
Tom Holland is next Spiderman, Jon Watts to direct the next adventure
NEW DELHI: Tom Holland will play Peter Parker/Spider-Man in the next Spider-Man film, Sony Pictures and Marvel Studios announced today after a full worldwide casting search.
The $4 billion film will be in theatres in IMAX and 3D on 28 July 2017. The film will be directed by Jon Watts, director of Cop Car, the upcoming thriller that made its debut earlier this year at the Sundance Film Festival.
The film will be co-produced by Kevin Feige and his expert team at Marvel and Amy Pascal, who oversaw the franchise launch for the studio 13 years ago. Together, they will collaborate on a new creative direction for the Web-Slinger.
Marvel and Sony Pictures, and producers Kevin Feige and Amy Pascal conducted an extensive search for both the actor and director. The studios and producers were impressed by Holland’s performances in The Impossible, Wolf Hall, and the upcoming In the Heart of the Sea, and by a series of complex screen tests. Following Marvel’s tradition of working with the brightest next wave of directors, Watts also went through multiple meetings with Feige, Pascal, and the studio, before winning the job.
Sony Pictures Motion Pictures group chairman Tom Rothman said, “It’s a big day here at Sony. Kevin, Amy and their teams have done an incredible job. The Marvel process is very thorough, and that’s why their results are so outstanding. I’m confident Spider-Man will be no exception. I’ve worked with a number of up-and-coming directors who have gone on to be superstars and believe that Jon is just such an outstanding talent. For Spidey himself, we saw many terrific young actors, but Tom’s screen tests were special. All in all, we are off to a roaring start.”
Feige commented, “As with James Gunn, Joss Whedon, and the Russo brothers, we love finding new and exciting voices to bring these characters to life. We spent a lot of time with Jon and find his take and work inspiring.”
Pascal added, “Sony, Marvel, Kevin and I all knew that for Peter Parker, we had to find a vibrant, talented young actor capable of embodying one of the most well-known characters in the world. With Tom, we’ve found the perfect actor to bring Spider-Man’s story into the Marvel Cinematic Universe.”
Spider Man, embraced all over the world, is the most successful franchise in the history of Sony Pictures, with the five films having taken in more than $4 billion worldwide.
Hollywood
Utopai Studios partners Huace to deploy PAI for long form content
Deal includes revenue sharing as Huace adopts AI engine across global ops
MUMBAI: Lights, camera… algorithm, the script just got a silicon co-writer. In a move that signals how storytelling itself is being re-engineered, U.S.-based Utopai Studios has partnered China’s Huace Film & TV Co. Ltd. to bring artificial general intelligence into the heart of long-form content creation.
At the centre of the deal is PAI, Utopai’s cinematic storytelling system, which Huace will deploy as a core engine across its production pipeline from development and creative iteration to global localisation. The partnership includes a large-scale annual usage commitment from Huace, alongside a usage-based revenue-sharing model, underscoring both ambition and commercial confidence on both sides.
For Huace, one of China’s largest film and television companies, the bet is not on automation alone but on scale with control. With distribution spanning over 200 countries and a presence across more than 20 international platforms, including Netflix and YouTube, the company brings a vast content ecosystem where even marginal efficiency gains can translate into significant output shifts. Its extensive TV IP library further positions it as fertile ground for AI-assisted storytelling workflows.
The choice of PAI follows what Huace described as a rigorous evaluation of existing AI tools, many of which remain limited to fragmented use cases such as video generation or editing. What tipped the scales, according to the company, was PAI’s ability to handle long-form narrative complexity maintaining continuity, structure, and creative coherence across entire story arcs rather than isolated clips.
Utopai, for its part, is using the partnership to anchor its international expansion strategy, pitching PAI as an enterprise-ready system built for customisation, privacy, and regulatory adaptability across markets. That positioning becomes particularly relevant as global media companies increasingly scrutinise how AI integrates into proprietary workflows.
The timing is notable. Earlier this month, Utopai upgraded PAI to support three-minute 4K video generation and advanced multi-shot sequencing features designed to tackle one of AI storytelling’s biggest hurdles: consistency across scenes.
What emerges is not just another tech collaboration, but a glimpse into how the grammar of filmmaking could evolve. Because if stories were once crafted frame by frame, the next chapter might just be coded scene by scene.
