Hindi
Surat gets the big picture as Rajhans rolls out city’s first Imax screen
MUMBAI: Surat’s moviegoers no longer need to pack a bag for a big-screen pilgrimage to Mumbai or Ahmedabad, the Imax revolution has finally arrived at home. Rajhans Cinemas has unveiled Gujarat’s latest cinematic crown jewel: an Imax auditorium inside Rajhans Cinemas Precia, one of India’s largest multiplexes.
The numbers are as grand as the screen itself. Precia houses 14 screens, more than 3,000 seats, and now a 400-seat Imax hall boasting a massive curved display, ultra-crisp laser projection, and immersive Imax 3D. The upgrade is designed to pull audiences into the action with eye-popping visuals and seat-rumbling sound, a far cry from the flat fare of regular screens.
Imax has long been the preserve of India’s metros, with installations in Mumbai, Delhi, Bangalore and Ahmedabad. For Surat cinephiles, it often meant long trips just to catch a blockbuster in its biggest form. That’s changing fast since launch, Rajhans’ Imax shows have been sold out, fuelled by repeat visits and glowing word-of-mouth.
Rajhans Cinemas isn’t stopping there. With 160 screens already operating nationwide, the chain has 65 more under development across 15 cities, from Noida and Gurgaon to Vizag and Hyderabad, all set to open by mid-2026.
“This isn’t just a new screen, it’s a landmark in Surat’s cinematic journey,” says Rajhans Group chairman Jayesh Desai. “We’re not just elevating the movie experience; we’re introducing a new era of storytelling that engages all the senses.”
For India’s fast-growing regional cities, the message is clear: the days of settling for “good enough” entertainment are over. With premium formats like IMAX moving beyond metros, the blockbuster experience is becoming a hometown affair.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
