GECs
The Q India launches its third channel ‘The Q Kahaniyan’
Mumbai: Qyou Media has announced that it is launching a new animation channel called The Q Kahaniyan. The channel will initially be launched on smart TV and mobile app-based platforms including Samsung TV Plus, Xiaomi Mi TV, Jio TV and Jio TV Plus and TCL’s iFFalcon.
The 24/7 channel is targeting 15 to 35-year-old young Indians and offers a new kind of alternative animated content that is suited for an older audience. The company’s Hindi GEC channel The Q India has seen a significant amount of popularity from its alternative animated series such as “Daravni Kahaniya,” “Dilchasp Kahaniya” and “Anokhi Kahaniya.”
Smart TV shipments in India have increased by 65 per cent year-on-year for the quarter ending in June 2021 and this pace of growth is expected to continue as more e-commerce and app-based channels become part of the smart TV ecosystem. The global growth of smart TV’s is expected to be from 20 per cent to 30 per cent in the next five years with India as one of the fastest growing markets. In addition, the introduction of most smart TV content platforms to the mobile handsets of manufacturers who deliver both types of hardware (i.e., Samsung, Xiaomi, LG, etc) provides a strong entry point for a large audience of additional mobile based viewers.
“We have experienced tremendous success with our unique alternative animation content both on broadcast and digital platforms,” said Qyou Media co-founder and CEO Curt Marvis. “We have expressed our commitment to be a leader in India in the smart TV and emerging content business now known as FAST (free ad supported TV). With the addition of ‘The Q Kahaniyan’ as a one of a kind third channel, we can now begin to form a block of Q channels across smart TV’s with the goal of adding more in the future. We foresee the smart TV and FAST channel ecosystem becoming a leading distribution vehicle in India with an impact that is equal or is even greater than what is occurring in North America. Our position in the market is now stronger than ever with the addition of The Q Kahaniyan.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
