Samsung rolls out Vision AI TV offers for football fans

MUMBAI: When the ball hits the back of the net, Samsung wants fans to feel like they’re sitting in the front row of the stadium rather than on the sofa. Samsung India has launched a new campaign, ‘Big Game, Bigger Screen, Biggest Moments’, offering exclusive deals on its Vision AI Big TVs as football fever grips fans ahead of major matches.

At the heart of the campaign is Samsung’s AI Soccer Mode, available across its 2026 Vision AI TV lineup. Designed specifically for football viewing, the feature uses real-time scene analysis to track on-field action more smoothly, enhance colour vibrancy and amplify stadium-like audio, aiming to make every pass, tackle and goal feel more immersive.

The campaign highlights Samsung’s broader Vision AI ecosystem, which is increasingly positioning the television as a personalised entertainment hub rather than just a screen. The company’s Vision AI Companion (VAC) integrates AI platforms including Bixby, Perplexity and Microsoft Copilot, bringing a layer of intelligence to content discovery and viewing experiences.

Samsung has also packed the range with AI-powered enhancements. AI Upscaling Pro sharpens lower-resolution content with improved depth, detail and contrast, while Color Booster Pro fine-tunes colours for a more lifelike picture. AI Sound Controller Pro dynamically balances commentary, crowd reactions and background audio to recreate the atmosphere of a live sporting event.

The offer applies to Samsung’s Vision AI Big TVs, which are available in sizes starting from 75 inches and above. Beyond sports viewing, the range includes access to Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, Art Plus and a seven-year operating system upgrade commitment.

With larger screens increasingly becoming the centrepiece of home entertainment, Samsung’s latest push underscores how manufacturers are using artificial intelligence not only to improve picture quality but also to tailor experiences around specific passions, with football fans now firmly in the spotlight.