The channel will initially be launched on smart TV and mobile app-based platforms.
The new channel will target 84 million native Marathi speakers.
Will report to CEO, Simran Hoon, on West and South regions.
She was associated with Viacom18 as executive VP and head of ad sales.
Will include shows on Ramayana, Mahabharata, Panchatantra stories in a unique format.
