DTH
Tata Sky collaborates with PTC Network to strengthen its regional connect
Mumbai: Tata Sky has joined hands with the PTC Network to bring back its regional service – ‘Punjab De Rang’, starting today.
The revamped service will further strengthen Tata Sky’s regional entertainment portfolio by offering a popular and diverse mix of high-quality Punjabi content, at a nominal cost of Rs 1.5 per day, the company said. This includes exclusive premieres of new Punjabi movies every month, dubbed Hollywood movies, short films, cooking shows, upbeat Punjabi music, and devotional content.
Tata Sky’s chief commercial & content officer Pallavi Puri said, “Given Tata Sky’s focus on curating quality regional content, we are delighted to bring Tata Sky Punjab De Rang’s fresh avatar, which will further strengthen our offering in the Punjabi speaking markets. The robust content library of PTC Network will elevate the entertainment experience of our subscribers.”
PTC Network MD & president Rabindra Narayan said, “We are proud to curate the best of Punjabi entertainment sources from USA, UK, Canada and other places besides India for the new-look Punjabi platform service of Tata Sky. The best of Punjabi movies, music, and entertainment is now going to be at the click of a button.”
The service is also available on the Tata Sky Mobile App.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
