Film Production
OneNative Studio ropes in Saregama exec Neha Malhotra to spearhead growth strategy
MUMBAI: Mumbai-based content marketing solutions agency OneNative Studio has appointed industry veteran Neha Malhotra as partner and business head in a move set to supercharge the content and media solutions company’s ambitious expansion plans.
With an impressive 15-year track record of turning digital content into gold, Malhotra will be based at the company’s Mumbai headquarters while orchestrating operations across Bangalore and Delhi offices. Her remit includes driving business growth, crafting strategic marketing initiatives, and leading revenue expansion—essentially becoming the money magnet the studio needs.
Before jumping ship to OneNative, Malhotra flexed her media muscles as assistant general manager of national music marketing & audio monetisation at music giant Saregama India, where she dramatically boosted streaming numbers and enhanced artist branding. Her CV also boasts stints at EpicTelevision Networks, Dishum Broadcasting and Tata Sky, giving her a 360-degree view of the media landscape.
Operating for five years, OneNative Studio has carved out a reputation for turning creative concepts into compelling campaigns. The studio’s portfolio includes The Simple Hai! Show, a knowledge-driven podcast hosted by veteran journalist Vivek Law, alongside several high-impact IPs commissioned by leading BFSI brands.
The studio has recently expanded into premium TVC production for both Indian and global brands and launched The Reelstars, a digital platform celebrating India’s booming creator economy.
“I am thrilled to be joining OneNative Studio at such an exciting time in the industry,” Malhotra exclaimed. “With the evolving landscape of digital content and media, I look forward to leveraging my experience to drive impactful strategies and expand our reach.”
Co-founder & chief editor Aparna Joshi offered a glowing endorsement: “Neha’s deep understanding of the media universe and her expertise in driving revenue growth makes her the perfect addition to OneNative Studio. With her strategic mindset and industry experience, she will play a pivotal role in shaping the studio’s growth and expanding its impact in the media landscape.”
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
