Experts illuminated the shift from regional to national content in globalized entertainment.
A two-day-long event honoured the stalwarts of the Punjabi digital film industry.
Tamil and Telugu channels saw the sharpest growth, followed by Marathi.
The three-day virtual event will begin on Wednesday, 10:30 AM onwards.
Its Punjabi movie service 'Tata Sky Punjab De Rang' starts from 1 July.
