iWorld
Spotify plays a new tune with product marketing promotion
MUMBAI: After orchestrating marketing symphonies at Spotify India for nearly four years, Pulkit Mathur has scored a promotion to head of product and growth marketing at the streaming behemoth. The appointment, which took effect in February 2025, elevates Mathur from his previous role as marketing manager, where he had been spinning strategies since August 2021.
Before joining the Swedish streaming service, Mathur spent over five years at Tata Sky Ltd, where he climbed the ranks from area sales manager to senior brand manager. His tenure at the satellite television provider saw him conducting successful campaigns that struck a chord with regional audiences.
The marketing virtuoso also collaborated with Ogilvy to redefine Tata Sky’s brand purpose and worked with research teams to establish creative testing methods, including the use of neuroscience.
Mathur’s earlier career movements included stints at Hero MotoCorp Ltd, where he served as assistant manager and graduate engineering trainee, as well as brief interludes at Unilever as a management intern and at the ColorssFoundation for community development work
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
