Taboola–LG Ad tie-up links big-screen exposure to measurable web outcomes

MUMBAI: Taboola has struck a global partnership with LG Ad Solutions to launch Performance Enhancer, a tool designed to knit together premium connected-TV exposure with measurable digital outcomes on the open web. The move aims to give advertisers a unified view of return on investment across the full consumer journey, from TV awareness to online action.

The product extends LG Ad Solutions campaigns beyond the smart-TV screen into thousands of publisher sites via Taboola’s Realize performance platform. Drawing on LG’s first-party ACR data and Taboola’s digital inventory, the system is built to widen reach, optimise cost per acquisition and attribute conversions directly to TV impressions.

“This partnership creates a more connected and measurable ecosystem for brands,” said LG Ad Solutions president Serge Matta. He said advertisers can now extend campaigns into high-quality digital environments, “drive more site visits and conversions” and validate the real impact of CTV spend.

Taboola chief executive Adam Singolda, said the tie-up fuses the “top-of-funnel impact of the big screen” with the performance muscle of the open web, helping brands connect awareness with measurable growth.

LG Ad Solutions, incorporated as Alphonso Inc, runs advanced advertising across LG’s global smart-TV footprint. Taboola, meanwhile, delivers performance advertising at scale, reaching about 600 million daily users across publishers including News18, the Times of India, NDTV, NBC News and Yahoo.