iWorld
Taboola–LG Ad tie-up links big-screen exposure to measurable web outcomes
MUMBAI: Taboola has struck a global partnership with LG Ad Solutions to launch Performance Enhancer, a tool designed to knit together premium connected-TV exposure with measurable digital outcomes on the open web. The move aims to give advertisers a unified view of return on investment across the full consumer journey, from TV awareness to online action.
The product extends LG Ad Solutions campaigns beyond the smart-TV screen into thousands of publisher sites via Taboola’s Realize performance platform. Drawing on LG’s first-party ACR data and Taboola’s digital inventory, the system is built to widen reach, optimise cost per acquisition and attribute conversions directly to TV impressions.
“This partnership creates a more connected and measurable ecosystem for brands,” said LG Ad Solutions president Serge Matta. He said advertisers can now extend campaigns into high-quality digital environments, “drive more site visits and conversions” and validate the real impact of CTV spend.
Taboola chief executive Adam Singolda, said the tie-up fuses the “top-of-funnel impact of the big screen” with the performance muscle of the open web, helping brands connect awareness with measurable growth.
LG Ad Solutions, incorporated as Alphonso Inc, runs advanced advertising across LG’s global smart-TV footprint. Taboola, meanwhile, delivers performance advertising at scale, reaching about 600 million daily users across publishers including News18, the Times of India, NDTV, NBC News and Yahoo.
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
