New performance enhancer tool connects CTV reach with digital conversions worldwide
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
MUMBAI: Media sellers around the globe will now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments...
MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the US, establishes a framework...
