Fragmented consumer journeys push brands towards recycled audiences and walled gardens
New identity solution uses first-party data and AI to improve conversion efficiency
AdTech veteran returns to Taboola to lead agency relationships and growth
Taboola’s Realize playbook finds different decision windows across major categories
Taboola data showing 9.7 million pageviews in 90 days puts India ahead of Brazil, France and Germany, raising serious questions for broadcasters and advertisers
