iWorld
SonyLIV sells 70 per cent inventory for Euro 2020
Kolkata: Much-awaited UEFA Euro 2020 will go live on SonyLIV. The platform is now ready to add a local touch to the tournament, by bringing it live in six different languages in India including Hindi, English, Tamil, Telugu, Malayalam, and Bengali.
Powered by a robust 360-degree marketing campaign to reach football fans across India, SonyLIV is ready to add to the buzz of Euro 2020. The recently rolled out campaign, “The Wait Is Over”, aims to honor the fans and players alike for their year-long patience, and has expertly conveyed the emotions that rule the beautiful game.
The ‘Wait is Over’ campaign depicts how fans, and players have been waiting for a year for Euro 2020 to attain the holy grail of European football. Teams like Spain, Germany, and Italy are waiting to revive their past glory. Others, like Croatia and France, are eager to prove that their recent emergence has not just been a slice of luck. Sony LIV is now ready to join in Euro 2020 celebrations by catering to the needs of the fans as well as the advertisers.
There has been an overwhelming response from advertisers for Sony LIV’s Euro 2020. The platform has already sold out 70 per cent of the total inventory available on the tournament. Some of the key sponsors on board for the tournament include WazirX, Dell, Acko Insurance and Betway with substantial inventory buys from mobile handsets, auto, e-commerce, and technology brands.
Sony Pictures Networks India digital business marketing head Aman Srivastava said: “Euro 2020 stands out as one of the most awaited sporting properties and we at SonyLIV take immense pride in inviting the fans to the biggest virtual arena for the much-awaited championships. The campaign #Wait Is Over celebrates the undying spirit of football and amplifies the joy of every fan who has been waiting for the kick-off.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
