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Match-day turf from July 19 final to be sold in four editions, with sales expected to top $11 million
'The Lost Voices' celebrates India's passionate fans with real supporter recordings
New campaign spotlights authentic conversations across beauty, TV and football fandoms
Nielsen says fan base grew 10.9 per cent in five years as Gen Z powers football boom.
Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
