iWorld
SonyLIV partners Planetcast to power live streaming service
MUMBAI: Planetcast Media Services, a global player in digital broadcast technologies announced today that it has deployed its latest feed management and publishing platform to power live streaming of sports feed from its PMSL Facility at Mumbai.
As a part of the partnership, Planetcast is using its hi-tech and intelligent feed management platform to receive / downlink around 30 feeds, which are then converted to the house formats (mainly audio shuffling & up-down-cross conversion) before being published in DRM enabled HLS format. A host of other VAS is also provided which include channel branding, SCTE insertion, Playout services with live studio including commentary insertion as well as Time delay & Upload for VoD consumption.
Planetcast’s live streaming services have been successfully deployed on SonyLIV since FIFA 2018, one of the world’s largest sporting events.
Commenting on the development Planetcast Media executive director MN Vyas said “Planetcast’s live streaming platform is instrumental for global sporting events like FIFA, Asian Games as there has been a paradigm shift in the viewing pattern of such events, this shift in viewing pattern has opened up new revenue streams for the broadcasters. Planetcast’s live streaming technology is aimed at helping the broadcasters to increase revenue by monetising their digital viewership”.
Sony Pictures Networks (SPN) India business head- digital Uday Sodhi said, “There has been a paradigm shift in the viewing pattern of sporting events in India. For SonyLIV it is of paramount importance to deliver a premium video streaming experience to our audience and Planetcast has played a pivotal role in achieving that goal. Planetcast has not only provided the latest technology but also brought in their decades of expertise in the TV broadcast sector to keep us ahead in such a highly competitive space.”
Planetcast’s streaming service is the professional-grade service for streaming media to audiences of any size on any device, reaching global audiences with high-quality, custom-branded videos— with no additional infrastructure. Our solutions are designed to support streaming needs for multi format (android, Windows, iOS etc.) and multi device (Tablets, PC or smartphones etc.) uni/multi-cast streams with multiple capabilities of formats and video players.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
