GECs
Sony strengthens its fiction line-up
MUMBAI: Sony Entertainment Television seems to be strengthening its fiction line-up. The channel that believes in content being the king, keeps exploring with different storylines. With not-so-strong fiction line-up, the Sony is all set to launch a new show which showcases the story of a man’s struggle to strike the perfect balance.
Come 1 September, the channel is will break the stereotype with Hum Hain Na. The Indian woman has always been the epitome of tradition and values in our society, but can the men be left far behind? Every mother has expectations from her son; every wife wants attention from her husband, every sister is possessive about her brother! But will the perfect man be able to live up to these expectations?
The new series dabbles with the subject that gets many women thinking – ‘kya ek perfect beta, ek perfect pati bhi ban sakta hai’?
Produced by DJ’s Creative Unit, Hum Hain Na is set in the beautiful town of Benaras and follows the life of a young and charming boy, Shivprasad Mishra aka Bunty (Kanwar Dhillon). An ideal brother, son and friend, he is the blue eyed boy of his family. His entire world revolves around the three women in his life – his amma, badi didi and chhoti.
In any given situation, he has quick fixes to brighten up the mood of each of his family members. But in a bid to keep everyone happy, Bunty’s own personal life is always in trouble. His life takes a turn when his elder sister makes him promise not to get married until she is married off. Being a true Benarasi, Bunty vows to never go back on his words but is stuck at the crossroads when he bumps into his dream girl, Saagarika (Pratyusha Banerjee), at a family wedding. Saagarika, raised single-handedly by her father who is unaware of a woman’s needs after her mother’s death, sees a complete contrast in Bunty who is full of affection and is sensitive towards women. When these two opposites meet, what follows is a series of interesting and heart-warming events.
Sony chief creative director Ajay Bhalwankar believes that Indian television has always appreciated women’s contribution to a family, but this time it is celebrating a man’s role in bringing the family together.
“Hum Hain Na is a refreshing yet modern take on how Bunty balances the different women in his life seamlessly. Our protagonist, Bunty transitions from being a doting brother and a caring son to a sensitive boyfriend so impeccably that it seems as if he is almost unreal. His sensitivity and emotional nature might make one feel he is metrosexual, but in reality his heart belongs to the values of the place he belongs to,” adds Bhalwankar.
DJ’s Creative Unit producers Deeya and Tony Singh asserts: “Hum Hain Na is a story very close to reality. It’s about a boy who is a perfect son and a perfect brother, he wants a wife who will embrace his universe which consists of his family. And a girl who wants to be the universe of her man, she desires to have a perfect husband who is sensitive to her needs as a woman. And. Now the question is can a boy who is a perfect son and a perfect brother also be a perfect husband? Will this become a perfect love story?”
The new emotional love story will air four days a week at 9.30pm. It is going to have a tough competition with other popular shows like Yeh Rishta Kya Kehlata Hai on Star Plus, Qubool Hai on Zee TV, Rangrasiya on Colors, Tumhari Pakhi on Life OK and Badi Door Se Aaye Hai on Sab.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
