iWorld
Sony LIV premieres ‘Suryaputra Karn’
MUMBAI: Sony LIV, Multi Screen Media (MSM’s) digital video entertainment brand, as part of strengthening the platform premiered the mythological show, Suryaputra Karn on its web and app platforms.
Fulfilling its promise of a digital-first approach, MSM screened the pilot episode of this big-ticket primetime show exclusively on its digital entertainment brand on 29 June, 2015 at 4 pm while the on-air premiere will follow at 8:30 pm.
Catering to the demand of its viewers for entertainment on their preferred digital devices anytime anywhere, Sony LIV has launched a series of digital premieres of extremely popular entertainment properties from around the world.
From the highest grossing Indian film of all time, PK to the world premiere of television’s most engaging thriller, Hannibal, Sony LIV continues bringing the best of content to its viewers before it is seen on any other platform.
Fearless, witty, steadfast and charitable are just a few qualities which best describe Karn. The show will take viewers through his less-discovered journey, from ‘being called the ‘soot-putra’ to becoming a warrior’ in the most captivating way.
Moreover, the show will highlight different facets of his life, like his relationship with his birth-mother Kunti and his foster mother Radha, his animosity for the Pandavas and his unconditional loyalty towards his friends. With breath-taking locales, stellar performances, never-seen-before action and advanced VFX effects, Suryaputra Karn promises to be a visual delight seldom seen on television!
While Aditya Redij will be seen playing the elder Karn, the fearless and talented Vishesh Bansal will play the younger one and Mouli Ganguly will mesmerize the audience as Radha. And the stunts have been orchestrated by ace Bollywood action director, Tinu Verma.
Speaking on the digital premiere of the show, Sony Entertainment EVP and digital head Uday Sodhi commented, “After the success of Sankat Mochan Mahabali Hanumaan, we realized the kind of enthusiasm that exists amongst netizens for period dramas with elaborate visuals, mythical narratives and state-of-the-art special effects. To cater to the viewers’ preferences, we decided to offer them a digital-first premiere of a show that offers this entire package and also turns the spotlight on one of the most revered Indian mythological characters in a whole new way.”
Sony Entertainment Television senior EVP and business head Nachiket Pantvaidya added, “Karn has always been one of the most intriguing characters of Mahabharata and his story deserves to be told in the most magnificent manner. The powerhouse performances coupled with the mind blowing visuals and interesting storyline will set the show apart from other mythological shows that we have seen till date. The show also helps us in further strengthening our programming line-up. We are thrilled to collaborate with Swastik Production for the launch of Suryaputra Karn.”
Swastik Production producer Siddharth Kumar Tiwary opined, “Taking ahead our legacy of creating biggest of mythologies on TV, this show will depict every aspect of Karn’s life – the journey of the making of a legend. This is a premium series and will have gone all out in presenting the series in a grand scale. It’s great to partner with Sony Entertainment Television as we share a common vision of giving high quality content for the viewers.”
Besides the first episode, Sony LIV will also offer exclusive behind-the-scenes content and moments to fans. They can also get a sneak peek into the making of the highly immersive and technologically astounding show.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
