GECs
Sony Entertainment Television crosses 100 million subscribers on YouTube
NEW DELHI: After being a leader in the linear TV space, Sony Entertainment Television (SET) is making waves on the digital front too. The channel has reportedly crossed 100 million subscribers on YouTube, according to a press statement it released on Tuesday.
SET’s YouTube channel had crossed the 1,000-subscriber mark in 2009, followed by 10 million in 2017, 50 million in 2019, and 100 million now. Since 2019, its YouTube channel has been registering an average of two million subscribers every month, making it one of the biggest subscriber bases for a broadcast brand.
From hosting reality shows like Kaun Banega Crorepati to offering Kapil Sharma’s rib-tickling comedy and making India groove to some hypnotic dance moves in Super Dancer, the channel has attempted to headline the category with diverse genres and formats, bringing some of India’s most popular faces to the living rooms. It has also brought inspiring stories of women empowerment with shows like Ladies Special, Patiala Babes coupled with airing India’s longest-running crime shows CID and Crime Patrol that catered to a generation of audiences.
“We are delighted to hit the 100 million subscription mark on YouTube as the first broadcaster globally. This milestone is a testimony that Sony Entertainment Television’s content performs exceedingly well across all three platforms – Sony Entertainment Television, SonyLIV, and YouTube. This trans platform content success helps us create a robust content pipeline that brings quality, variety, and novelty,” said Sony Pictures Networks digital business head – growth and monetisation Manish Aggarwal.
With this, SET also becomes the first television channel in broadcasting history, as well as the fourth entity to globally reach 100 million subscribers on YouTube, said the company in a media statement. According to the broadcaster, its YouTube channel has reached over 278 million unique viewers globally in the last 90 days and registered more than half a billion (over lifetime) likes, shares, and comments for its engaging content.
YouTube director – content partnerships Satya Raghavan said, “Their popularity is testimony to the fact that quality television content can have longevity on YouTube and foster loyal and vibrant communities. Their shows on YouTube are reaching new and diverse audiences every day and we are happy to see the Sony franchise grow across all screens simultaneously.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
