GECs
Sony Entertainment Television bags telecasting rights of TOIFA 2016
MUMBAI: TOIFA 2016 announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.
With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.
Sony Entertainment Television EVP and Business Head Danish Khan, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
