iWorld
Social networking sites cater more to career aspirations: Genius
Kolkata: Social media, which connects friends, has become a professional networking place, which can be leveraged to find and be found by prospective employers.
Kolkata-based Genius Consultants which conducted a survey on the hiring scenario of the current fiscal 2014-15, reveals that 55 per cent of the 575 companies surveyed among different sectors said new jobs will be created in the current fiscal.
“Social networking sites are being used more for enhancing career opportunities than anything else. For candidates sourcing avenues, around 11 per cent would be done from social media and 12 per cent form advertising,” said Genius Consultants CMD RP Yadav, a Rs 450 crore company, on the sidelines of releasing ‘Hiring & Attrition Trend Survey 2014-15 in Kolkata on Thursday.
Around 50 per cent of the users, at present, create an account on platforms like Facebook, Orkut, Twitter and YouTube with professional motives, he added. Social media, especially LinkedIn, plays a major role in mid-level jobs.
Experts said around 75 per cent of LinkedIn users are graduates and postgraduates, with 15 per cent belonging to senior management levels. LinkedIn charges companies to search profiles and to place recruitment advertisements. Apart from being a means to headhunting, it gives recruiters visibility as users visit LinkedIn very often.
By way of tracking candidates through the social media, recruiters can unify all the resumes in their database and standardise hiring processes.
Online job sites, which ate into the share of newspapers in the last decade, now have to face up to social media, added Yadav.
Talking about the media industry, he said that though the industry is growing, in the long term small media companies would be phased out.
For the survey, the consultancy firm sent mailers to 3000 companies, out of which 824 companies participated and around 575 companies answered all the questions.
Yadav further said organizations plan to give increments to their employees in 2014-15. Around 40 per cent companies said that the range of increments will be between 10 to15 per cent, while 33 per cent companies expect it to be in between 5 to 10 per cent range.
On the other hand 13 per cent companies expected it to be in between 15 to 20 per cent and 10 per cent companies expected the increments to be less than 5 per cent.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
