iWorld
Social networking sites cater more to career aspirations: Genius
Kolkata: Social media, which connects friends, has become a professional networking place, which can be leveraged to find and be found by prospective employers.
Kolkata-based Genius Consultants which conducted a survey on the hiring scenario of the current fiscal 2014-15, reveals that 55 per cent of the 575 companies surveyed among different sectors said new jobs will be created in the current fiscal.
“Social networking sites are being used more for enhancing career opportunities than anything else. For candidates sourcing avenues, around 11 per cent would be done from social media and 12 per cent form advertising,” said Genius Consultants CMD RP Yadav, a Rs 450 crore company, on the sidelines of releasing ‘Hiring & Attrition Trend Survey 2014-15 in Kolkata on Thursday.
Around 50 per cent of the users, at present, create an account on platforms like Facebook, Orkut, Twitter and YouTube with professional motives, he added. Social media, especially LinkedIn, plays a major role in mid-level jobs.
Experts said around 75 per cent of LinkedIn users are graduates and postgraduates, with 15 per cent belonging to senior management levels. LinkedIn charges companies to search profiles and to place recruitment advertisements. Apart from being a means to headhunting, it gives recruiters visibility as users visit LinkedIn very often.
By way of tracking candidates through the social media, recruiters can unify all the resumes in their database and standardise hiring processes.
Online job sites, which ate into the share of newspapers in the last decade, now have to face up to social media, added Yadav.
Talking about the media industry, he said that though the industry is growing, in the long term small media companies would be phased out.
For the survey, the consultancy firm sent mailers to 3000 companies, out of which 824 companies participated and around 575 companies answered all the questions.
Yadav further said organizations plan to give increments to their employees in 2014-15. Around 40 per cent companies said that the range of increments will be between 10 to15 per cent, while 33 per cent companies expect it to be in between 5 to 10 per cent range.
On the other hand 13 per cent companies expected it to be in between 15 to 20 per cent and 10 per cent companies expected the increments to be less than 5 per cent.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
