iWorld
Shemaroo Youtube channel Crosses 60 million subscribers in India
MUMBAI: Shemaroo Entertainment has hit a major digital milestone as its flagship Youtube channel surpasses 60 million subscribers, ranking as the 7th most subscribed entertainment channel in India. The channel also registers over 200 million monthly views, highlighting its enduring connection with audiences across generations.
Boasting a library of more than 2,000 titles, Shemaroo blends classic Bollywood gems like Amar Akbar Anthony, Khuda Gawah, Hum Hai Rahi Pyar Ke, and Mann with contemporary favourites such as the Golmaal and Housefull series, Highway, Welcome, Gupt, Mohra, and Tridev.
This milestone reflects the wider impact of Shemaroo Entertainment’s digital ecosystem, which now spans over 100 Youtube channels, amassing more than 400 million cumulative subscribers and generating upwards of 2.5 billion monthly views. Channels including Shemaroo Movies (38 miliion subscribers), Shemaroo Comedy (22 million), and Shemaroo Filmi Gaane (73.3 million) continue to dominate the Bollywood and entertainment space.
Shemaroo Entertainment, chief operating officer – digital business, Saurabh Srivastava said, “Reaching over 60 million subscribers on our flagship YouTube channel is a true testament to Shemaroo’s ability to stay relevant and resonate with diverse audiences… This growth reflects the trust of millions of viewers who turn to Shemaroo YouTube channel for wholesome, accessible entertainment, and we are excited to continue shaping the digital entertainment landscape with engaging content offerings.”
As Shemaroo strengthens its digital footprint, the milestone underlines the company’s commitment to providing accessible, timeless, and contemporary Indian cinema to audiences across the globe.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
