Samsung rings up a quick call as Instamart delivers galaxy in minutes

MUMBAI: If you thought 10-minute deliveries were only for groceries, Samsung and Instamart are here to dial up the surprise. In a move that blends speed with sleek tech, Samsung, India’s largest consumer electronics brand has partnered with Instamart to make the Galaxy universe just a few taps and minutes away for consumers across key cities.

The collaboration means customers can now order select Galaxy smartphones, tablets, wearables, and accessories on Instamart and have them delivered to their door almost as quickly as a snack run. In a country where convenience shapes behaviour and quick commerce already dominates everyday essentials, instant tech may well be the next habit forming category.

“At Samsung, we are driven by meaningful innovations that are accessible to everyone. Our partnership with Instamart is another step towards strengthening our omnichannel strategy and making Galaxy experience available to users in a matter of minutes. We are bringing our most loved devices closer to the users,” said Samsung India director of MX business Rahul Pahwa.

For Instamart, the tie-up signals the growing shift toward impulse-led tech buying where the leap from desire to device could now be as short as a cricket over. “Our goal has always been to anticipate and adapt to the changing lifestyles of our consumers. By partnering directly with Samsung, we’re ensuring that high-quality devices are now just a few taps and 10 minutes away, redefining what convenience in tech truly means,” said Instamart AVP Manender Kaushik.

The partnership also strengthens Samsung’s omnichannel ambitions, ensuring users across price segments can access Galaxy products through the retail method that suits them best online, offline, or now, almost instantly. With quick commerce becoming a mainstream behaviour and consumers expecting everything at once, Samsung’s move positions it squarely in the centre of modern, speed-driven tech retail.

As the lines blur between craving and checkout, Samsung and Instamart are betting that the future of buying a new phone may be as simple and as fast as ordering a carton of milk.