e-commerce
Samsung rings up a quick call as Instamart delivers galaxy in minutes
MUMBAI: If you thought 10-minute deliveries were only for groceries, Samsung and Instamart are here to dial up the surprise. In a move that blends speed with sleek tech, Samsung, India’s largest consumer electronics brand has partnered with Instamart to make the Galaxy universe just a few taps and minutes away for consumers across key cities.
The collaboration means customers can now order select Galaxy smartphones, tablets, wearables, and accessories on Instamart and have them delivered to their door almost as quickly as a snack run. In a country where convenience shapes behaviour and quick commerce already dominates everyday essentials, instant tech may well be the next habit forming category.
“At Samsung, we are driven by meaningful innovations that are accessible to everyone. Our partnership with Instamart is another step towards strengthening our omnichannel strategy and making Galaxy experience available to users in a matter of minutes. We are bringing our most loved devices closer to the users,” said Samsung India director of MX business Rahul Pahwa.
For Instamart, the tie-up signals the growing shift toward impulse-led tech buying where the leap from desire to device could now be as short as a cricket over. “Our goal has always been to anticipate and adapt to the changing lifestyles of our consumers. By partnering directly with Samsung, we’re ensuring that high-quality devices are now just a few taps and 10 minutes away, redefining what convenience in tech truly means,” said Instamart AVP Manender Kaushik.
The partnership also strengthens Samsung’s omnichannel ambitions, ensuring users across price segments can access Galaxy products through the retail method that suits them best online, offline, or now, almost instantly. With quick commerce becoming a mainstream behaviour and consumers expecting everything at once, Samsung’s move positions it squarely in the centre of modern, speed-driven tech retail.
As the lines blur between craving and checkout, Samsung and Instamart are betting that the future of buying a new phone may be as simple and as fast as ordering a carton of milk.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
