iWorld
Ritvik Sahore shares insight on his Jamnapaar journey
Mumbai: Amazon miniTV recently released the much-awaited aspirational drama, Jamnapaar. Boasting a gripping and heartfelt story, the series explores the life of Shantanu Bansal aka Shanky, a young man from East Delhi. Torn between his Jamnapaar roots and his desire for a high-flying corporate career in South Delhi, Shanky’s journey is one of self-discovery, cultural contrasts, and the enduring value of family. Featuring Ritvik Sahore, Shrishti Rindhani, Varun Badola, Ankita Saigal, and Raghu Ram in pivotal roles, the series authentically captures the inner conflicts and essence of Delhi’s diverse lifestyle.
Ritvik Sahore, who essays the role of Shantanu Bansal in the series, reveals what drew him to the project. He shared, “First and foremost, the script blew me away the moment I read it. It was the kind of character and story I had been waiting to be a part of for a long time. When Jamnapaar came along, there was no reason to say no to it. It was perfect, and I wanted to be a part of it in any capacity.”
Reflecting on his personal growth and major takeaway from the series, he added, “I learned a lot about myself as a person. Although I relate to Shanky in some way, he is still a different person from Ritvik. Playing this character taught me a lot about myself, how far I would go for someone and where to set boundaries. It was also an utterly joyful experience to work with an incredible team on this series.”
Jamnapaar is now streaming exclusively on Amazon miniTV.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
