iWorld
Pranav Bakshi gets promoted to pilot Network18’s Connected growth engine
MUMBAI: Network18’s digital dynamo Pranav Bakshi has just bagged a bold new title — chief growth officer, Network18 Connected — as he takes charge of accelerating content, audience, and revenue across connected TV, social platforms, and strategic partnerships.
But this isn’t just a new nameplate on the desk. With his finger on the pulse of where audiences are headed (and not where they’ve lingered), Bakshi is gearing up to rewire how content is created, consumed and commercialised across the media conglomerate’s vast portfolio.
“This role is about leading the charge, not catching up,” said Bakshi. “It’s about scaling platforms, monetising content smartly, and building future-proof digital ecosystems.”
Having previously helmed digital video strategy for over 45 Network18 brands — from CNN-News18 and CNBC-TV18 to Firstpost, Moneycontrol and History TV18 — Bakshi’s remit covered everything from CTV to creators, from off-platform growth to platform partnerships.
Before his Network18 innings, Bakshi brought the firepower at Times network, heading digital video, strategy, partnerships, and social media for a bouquet of brands with a collective follower base of 60 million. He’s also worn hats at NDTV, TOI, Taj Hotels and even Maersk, with a track record of marrying content with commerce and strategy with scale.
With his elevation, expect Bakshi to keep the content taps flowing — but this time, through smarter pipes, faster funnels, and next-gen platforms. The build, as he says, continues.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
