GECs
Pradhan & Chandrashekar call it quits at UTV
MUMBAI: Seven months after UTV made some strategic appointments Abhijeet Pradhan vice president UTV and Venugopal Changrashekar channel director (Sony, Zee, Zoom and Sahara One) have decided to move on.
Both Pradhan and Chandrashekar put in their papers last week.
Interestingly, these appointments were done with the thought of incorporating client servicing processes within the production house. Pradhan and Chandrashekar, both former Contract Advertising employees have enjoyed substantial number of years in the advertising world.
Pradhan will be joining The Times of India’s response section and will be reporting directly to TOI director Bhaskar Das.
Chadrashekhar is currently grappling with two offers, and will make his decision next week.
Speaking to Indiantelevision.com, Pradhan and Chandrashar said, “We had come with a vision of setting up a channel driven team which is similar to the account management process in the advertising agencies. But we think we are better suited in the broadcasting or media arena.”
UTV, after the recent shift of Zareena Mehta to Hungama as programming head, has appointed two creative directors Ronita Mitra from Smile TV and Arif Ali, who is essentially a script writer.
Pradhan who was with Contract for six years, was a brand custodian as well as a founding team member of Core Consulting, which is a marketing/ customer consulting outfit started by Contract Advertising (a member of the WPP group). Cadburys, Godrej and Portico were some strategic accounts that he handled at the agency.
Chandrashekar has had extensive experience in servicing in the last 12 years. In Contract, Chandrashekar worked on international and national accounts like Asian paints, Bajaj Auto, Philips lighting, Heinz, Shoppers stop, ICICI BANK, BPCL and Allianze Bajaj, to name a few.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
