GECs
PCCW bags rights for Italian Serie A soccer
MUMBAI: Hong Kong communications firm PCCW has announced that its broadband platform now TV has won the media rights to broadcast Italy’s soccer event – the Serie A Championship – in the 2007/2008, 2008/2009 and 2009/2010 seasons.
Serie A is contested by 20 clubs in a round-robin competition format and comprises a total of 380 matches per season. Under the package acquired from Media Partners & Silva /Dentsu which jointly distribute serie A media rights in Asia, now TV has the television, broadband, IPTV and mobile TV rights for not less than 130 live matches, including most home games featuring major Italian teams such as AC Milan, Inter Milan, Juventus and Roma.
All Serie A matches available on now TV will be included as further enhancements to the Mega Sports Pack offered for $218 per month on a 12-month term plan. Customers subscribing to the Mega Sports Pack before 30 April, 2007 will be able to enjoy an early bird offer of $178 per month (mini-pack price), with five months’ free viewing if they sign for 18 months.
The Mega Sports Pack includes not only soccer championships, such as Uefa Champions League, English FA Cup and Serie A, but also other top sporting events like the 2007 FIVB World Grand Prix, 2007 FIVB World Cup and
IAAF Grand Prix Athletics 2007
Now TV currently serves an installed customer base of more than 700,000 and offers a choice of more than 120 channels including HBO, Star Movies, ESPN and Star Sports.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
