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COMvergence report shows fierce media pitch battles as retention rates hit eight-year low
The Dutch brewer hands creative duties to Publicis, WPP and Stagwell, and keeps dentsu for media in a leaner, more focused marketing model
Rs 180–220 crore deal signals centralised strategy across group brands
Senior leader to steer brand partnerships and live experiences in fast-evolving space
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
