Film Production
Paytm partners with Dharma Productions to launch loyalty card for fans
MUMBAI: Dharma Productions will be launching an industry-first exclusive loyalty card for its fans. The production house that has given the Indian film industry some of the most iconic films, enjoys an unprecedented fan-following across the globe.
The production house has partnered with Paytm which is India’s largest payments company to introduce first-of-its-kind loyalty program will reward their fan family in the country with exciting offers, experiences and tempting discounts.
The loyalty card will be exclusively made available through the Paytm app from 3rd July onwards and there is limited availability of the cards.
Dharma kick-started the year with the blockbuster Raazi along with other movies. Joining the loyalty program will grant fans first access to all Dharma films and they will also be eligible for exclusive Dharma rewards. Fans can buy their loyalty card exclusively on Paytm and get access to various rewards, right from availing a cash-back of upto Rs 1500 cash-back on their films to a trip to movie sets and locations where Dharma movies were shot among other exciting deals.
Karan Johar said, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”
Paytm CFO and SVP Madhur Deora added, “We are excited to grow our relationship with one of the country’s top production houses Dharma Productions as the exclusive Loyalty & Reward Partner for the Dharma Loyalty Card. We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect.”
Paytm Movies is the country’s fastest-growing entertainment ticketing platform. It powers online ticketing for 4800 movie screens in 750+ cities, registering an exponential 500 per cent growth as compared to 2016, the year of launch for Paytm’s movie ticketing and event booking platform. It is aiming to sell over 100 million tickets by end of this year.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
