iWorld
On National Start-up Day, Hustlers- Jugad Ka Khel will premiere on Amazon miniTV
Mumbai: Amazon miniTV – Amazon’s free video streaming constantly pushes the envelope through its diverse content repertoire spanning multiple genres. Taking the same step forward, the service on National Start-up Day, announced its latest entrepreneurial drama Hustlers- Jugad Ka Khel with a riveting teaser. Set in 2010, the show will highlight the intricacies of the start-up boom witnessed in the city that never sleeps, Mumbai, focusing on the lives of entrepreneurs.
Produced by Rainshine Entertainment and directed by Harsh Dedhia, this story is driven by both the complexities and the desire for recognition in life. The teaser reveals Sanjay taking an unexpected twist and decides to change his life surprisingly. Set against the backdrop of the bustling city of Mumbai, the show chronicles the remarkable journey of an ambitious and street-smart boy who tries to break the shackles of the traditions imposed by his elder brother. Hustlers- Jugaad Ka Khel will feature Vishal Vashishtha, Anjali Barot, Maharshi Dave, Anurag Arora, and Samir Kochhar in pivotal roles.
Talking about the series, Aruna Daryanani, Director and Business Head at Amazon miniTV, shared, “Hustlers – Jugaad ka Khel is an ode to youngsters who are willing to challenge the norms and write their success story. Through the show, we aim to drive relatability with today’s aspirational audience and strike a chord with their thought processes. The entrepreneurial narrative and relatable characters are reminiscent of the current generation and that’s what the show aims to bring forth.”
Hustlers- Jugad Ka Khel will premiere exclusively on Amazon miniTV for absolutely free, accessible with the click-of-a-button on Amazon’s shopping app and Fire TV
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
