GECs
Nivedita Basu joins Dangal as vice president – fiction
Mumbai: In a strategic move aimed at bolstering its creative portfolio, Dangal, a leading general entertainment channel (GEC) under the Enterr10 Television Network, has appointed Nivedita Basu as vice president – fiction (Hindi, Oriya, Bangla). With an illustrious career spanning over two decades, Basu’s return to the GEC space is set to usher in a new era of innovation and content excellence for Dangal.
Known for her stellar contributions at Balaji Telefilms, where she helmed iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay, Basu brings an impressive repertoire of over 100 television shows. Her expertise in audience engagement, content creation, and production management positions her as a driving force in Dangal’s ambitious expansion plans across regional and national markets.
Expressing her enthusiasm, Basu stated, “Joining Dangal is an exciting new chapter in my career. With its strong reputation and commitment to creating impactful content, I look forward to contributing to its continued success. Meeting Manish Singhal, whose visionary leadership has made Dangal the number one Hindi GEC channel, has further fueled my excitement. I am thrilled to collaborate with him and the talented team at Dangal, and I am eager to explore opportunities to expand the channel’s portfolio with innovative and engaging projects.”
In her previous role as senior vice president (Content) at Atrangii, Ullu, and Hari Om App, Basu transformed brands into household names, turning them into profit-making entities. She also spearheaded the launch of India’s first devotional channel, Hari Om, marking a significant milestone in her career.
Dangal’s reputation for delivering diverse, engaging programming is expected to benefit greatly from Basu’s industry acumen and creative vision. Her leadership will focus on overseeing ongoing projects, exploring growth opportunities, and shaping the strategic direction of the channel’s fiction content.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
