Iconic mythological series to air daily at 7 pm from 14 September as channel targets family viewing
Veteran broadcast executive to drive international and national content sales
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
Renowned industry leader to shape Dangal’s Hindi, Oriya, and Bangla fiction slate
The brand film, created by Leo Burnett that emphasises the importance of community.
