DTH
Nielsen’s new service to offer insights, services from TV STB data
MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus.
Nielsen DigitalPlus will work with set top box (STB) data from cable system operators (MSOs) and satellite providers to create new insights and services for clients by integrating set top box data with other Nielsen information.
Nielsen DigitalPlus will draw upon the resources and information assets of numerous Nielsen businesses including: the television measurement services of Nielsen Media Research, commercial activity data from Nielsen Monitor Plus, retail and scanning information from A.C. Nielsen, as well as the modeling and forecasting capabilities of Claritas, Spectra and BASES.
Initially, Nielsen DigitalPlus will focus on several high-potential client initiatives:
– Exploring how set top box data can contribute to Nielsen’s Anytime Anywhere Media Measurement (A2/M2) goal of bringing electronic measurement to all local television markets
– Providing measurement of advanced advertising applications such as interactive, targeted advertising
– Bringing insights on advertising effectiveness through granular reporting of commercial activity
– Providing analytics to support MSO Customer Relationship Management (CRM) by combining television viewing data with other data sets to provide new insights to MSOs and satellite providers about their subscribers’ activity.
Nielsen DigitalPlus senhior VP Jed Meyer says, “With our wide array of media and marketing information services, expertise in advanced technology, and experience working with large volumes of data, Nielsen is uniquely positioned to help clients unlock the potential of set top box data.
“As the industry begins to analyze and use the vast amount of information available through these devices, Nielsen will work with clients to develop comprehensive solutions to this new frontier of measurement. We are intensely focused on using all our resources to succeed at this challenge.”
Nielsen DigitalPlus will build on Nielsen’s long history of set top box data projects going back to Warner Amex’s QUBE system in the 1980s. More recently Nielsen has worked with Comcast to process and develop insights from their Video On Demand server data. Nielsen also worked with Tivo to establish a joint panel of TiVo subscribers whose set top box data Nielsen processed on a daily basis. Nielsen is currently working on research projects with several MSOs and satellite providers to study set top box data for potential analytical and audience measurement purposes.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
