Kids
Nick of time keeps kids glued for 11th year running
MUMBAI: Nick has done it again and how! India’s favourite kids’ entertainment channel has scored a smashing 11th consecutive year at the No. 1 spot in the kids’ genre, proving that when it comes to young eyeballs, it still rules the remote.
Backed by a vibrant lineup of homegrown IPs and stories that strike a chord with both children and their parents, Nick’s secret sauce lies in its ability to entertain while staying relatable. Leading the charge is ‘Chikoo Aur Bunty’, the show that has remained the No. 1 in the category for three years straight, a feat as rare as a perfectly quiet playdate. Not far behind is the ever-endearing ‘Motu Patlu’, still a favourite across age groups and proving good storytelling never goes out of style.
JioStar, president -for entertainment Alok Jain said “With 4 out of 5 kids in India tuning into our kids’ franchise, and the rise of co-viewing, particularly among young parents, we see this as a testament to the trust, relatability and deeper engagement our stories create. Shows like Chikoo Aur Bunty, which have held the 1 spot in the kids’ category for 3 consecutive years, demonstrate the powerful connection Nick enjoys with kids and families. Nick being the No.1 kids’ channel for 11 years straight is not just a reflection of viewership, but the deep emotional bond we’ve cultivated across generations. We look forward to bringing in non-stop entertainment for kids and families with our beloved characters and engaging stories.”
And Nick’s impact goes far beyond just kids. It ranks among the top General Entertainment Channels (GECs) on both Pay TV and Free-To-Air platforms, a nod to the growing trend of families watching together no remote wars necessary.
From digital campaigns to live events, influencer tie-ups to school-based engagements, Nick has created an ecosystem that extends far beyond the living room. Whether it’s mall activations, games, merchandise, or its strong social media presence, Nick has ensured it’s part of a child’s world 24/7 both online and offline.
As the channel steps into another year, expect more original shows, fresh characters, and stories that blend fun with heart. Because if there’s one thing Nick has proven, it’s that when it comes to kidertainment, it’s always ahead of the game by a whisker, or maybe a bright orange hair.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
